Social media allows companies to better connect with their current and potential customers. At it's core, social media is wonderfully simple - create, post, succeed! However, the nuances, trends and most effective strategies are just as complex as as the people behind the screens. That's why its incredibly important to make your social media presence count. Our social media department share their top tips for effective social media management.
“Create content that engages, excites and ignites your customers – its quality over quantity so don’t just try and fill space.”
“A cohesive visual experience across all platforms is super important for consistent brand identity and instant brand recognition (get to know your brand better with our Branding your Business blog).”
“Analyse your content; you need to know what’s working and what isn’t. Some content will perform better on some platforms than others, it’s important you check in to see how your posts are doing.”
“Deliver content consistently. To grow your following and increase engagement, content must be relevant consistent and valuable to your customers.”
“Schedule or automate your posts – it’s the best way to keep track of what you’ve posted and remain consistent.”
“Understand the #hashtag.”
“Use your social media posts to drive traffic back to your website; then maximize your website visitors. Encourage them to like share and follow not just your business, but individual pieces of content e.g, a blog post, great special or example of work.”
“It’s a long game – while it’s possible to have a post that just takes off, more often than not you’ll need to commit to your social media strategy to achieve results.”
Looking for something more? Contact us about social media management.