How To Keep Creativity Flowing: 8 Essentials For Marketing Teams
Design is a tricky business; marketing teams are required to find inspiration, match the expectations of clients, manage feedback, attend meetings, and communicate (with project managers and directly with clients), and for designers, they also have to actually create, and complete projects. Wow! We're feeling the pressure just thinking about it (managers, don't forget about our marketing concierge service - find out more about outsourcing here). Maintaining creativity can be hard, even for seasoned professionals, so we've put together our 8 creativity essentials to keep you (and your team) on the creativity train.
1. Train Your Brain.
According to one Harvard study, creativity is 85% learned. That means all of us have creative potential, you just need to know how to unleash it. One way, is training your brain to think creatively (when your job requires creativity on demand, it's important to nurture your out-of-office creativity); start by coming up with one new idea every day (from a crazy book title or cute picture, to an exciting new product or fancy recipe), once you get the hang of this, challenge yourself to come up with five ideas or ten! The excitement will build motivation and help you access creative resources you didn’t even know you had.
2. Become a Beginner.
You can’t teach an expert – be open to possibilities, new ideas, and exploring. Think about when you visited a city for the first time; everything is new, everything feels different and you learn along the way. While we’d all like to go on a holiday, there are other ways of tapping into your creative potential. Challenge yourself to try something new; learn a foreign language, try a new sport, or go to an art class. Chances are you’ll find yourself becoming more open to exploring alternative creative avenues.
Engage with the world around you. Make time to visit somewhere inspiring, somewhere interesting and somewhere new. There more experiences you have the more creative reference points you’ll have.
4. Be Curious.
There’s always room for innovation. Don’t just accept things as they are; chances are, they don’t need to be!
5. Just Start.
You can’t wait for good ideas; creativity is about making them! There are lots of different ways to start teasing out your ideas; create a mind-map or mood board, write a list, or get sketching. Find something that works for you and give yourself plenty of planning time.
6. Be Distracted.
It’s easy to become fixated on an ineffective solution, and this can take a toll on your cognitive resources. That’s why it’s important to step back, take break, and give your brain a chance to be creative. Go for a walk, have a cup of coffee, or take a long lunch. Some of your best ideas will happen when you’re not feeling pressured!
Be BRAVE and be BOLD. Give your ideas a chance, and don’t hold back – it’s better to start big and refine later than box yourself in.
8. Discover Individually (aka #7), Develop Collectively.
So you've got steps 1-7 down pat and your creativity is boundless - now what? Even the best ideas need to be refined and developed. At this point working together with your team is invaluable. Why not create a virtual pin board for the whole team - it's the perfect place to share ideas, and constructive feedback, develop ideas, and inspire each other!