Outsourcing

Outsourcing

Something I regularly hear about from businesses and marketing teams, is the constant struggle to keep on top of demands, deadlines and pressures; this can be especially difficult during busy periods like Christmas, sales and seasonal offers. Marketing managers often find their staffing infrastructure can't always meet their needs, and most small businesses just don't have the flexibility to employ additional staff.

Making the Most of email marketing

Making the Most of email marketing

According to Kissmetrics, email has close to three times as many users than Facebook and Twitter combined. That's 2.9 billion accounts! While social media plays a critical role in marketing communication, it's important we not forget our old friend email. Email is familiar, flexible, and with the advent of smart phones, stronger than ever. Here are seven simple strategies to implement today:

Creative Juices (Literally!)

Creative Juices (Literally!)

Creativity is much like everything else- you get out what you put in. Years ago, I read this idea that creativity was like a juicer – nothing comes out the bottom if you don’t feed things in at the top. Stuck for ideas? Our 8-step recipe for creativity will have your creative juices flowing before you’ve had a chance to finish your carrot, apple, ginger juice!