Creative Juices (Literally!)
Creativity is much like everything else- you get out what you put in. Years ago, I read this idea that creativity was like a juicer – nothing comes out the bottom if you don’t feed things in at the top. Stuck for ideas? Our 8-step recipe for creativity will have your creative juices flowing before you’ve had a chance to finish your carrot, apple, ginger juice!
1. Train Your Brain.
According to one Harvard study, creativity is 85% learned. That means all of us have creative potential, you just need to know how to unleash it. One way, is training your brain to think creatively; start by coming up with one new idea every day (from a crazy book title or cute picture, to an exciting new product or fancy recipe), once you get the hang of this, challenge yourself to come up with five ideas or ten! The excitement will build motivation and help you access creative resources you didn’t even know had.
2. Become a Beginner.
You can’t teach an expert – be open to possibilities, new ideas and exploring. Think about when you visited a new city for the first time; everything is new, everything feels different and you learn along the way. While we’d all like to go on a holiday, there are other ways of tapping into your creative potential. Challenge yourself to try something new; learn a foreign language, try a new sport or go to an art class. Chances are you’ll find yourself becoming more open to exploring alternative creative avenues.
Engage with the world around you. Make time to visit somewhere inspiring, somewhere interesting and somewhere new. There more experiences you have the more creative reference points you’ll have.
4. Be Curious.
There’s always room for innovation. Don’t just accept things as they are; chances are, they don’t need to be!
5. Just Start.
You can’t wait for good ideas; creativity is about making them! There are lots of different ways to start teasing out your ideas; create a mind-map or mood board, write a list or get sketching. Find something that works for you and give yourself plenty of planning time.
6. Be Distracted.
It’s easy to become fixated on an ineffective solution, and this can take a toll on your cognitive resources. That’s why it’s important to step back, take break, and give your brain a chance to be creative. Go for a walk, have a cup of coffee or take a long lunch. Some of your best ideas will happen when you’re not feeling pressured!
Be BRAVE and be BOLD. Give your ideas a chance and don’t hold back – it’s better to start big and refine later than box yourself in.
8. Drown Out the Doubters.
Learn to ignore the doubters (and there will always be doubters). Trust your creativity; it’s no match for anybody else’s, and that’s what makes it brilliant! There’ll be plenty of time for feedback when your first draft is ready.