EDMs aka Web Blasts

It's more important than ever to have a strong digital presence, and that's about more than just social media. Good 'old-fashioned' email marketing gives you a chance to speak directly to your existing customers. That being said, EDMs must be engaging, exciting, and offer your customers something they'll value. To keep your customers scrolling through your EDM, vary between special offers, sneak peak sales, advice, and rewards.